IAG, Australia’s largest general insurer, has launched a major field study to advance its landmark research into why Advanced Driver‑Assistance Systems (ADAS) vehicle safety technologies are falling short of their promise to reduce road accidents.
IAG has partnered with AVR3 (QUT) and the iMOVE Co‑operative Research Centre on the project, which comes as forecasts indicate 40 per cent of vehicles on Australian roads will be ADAS‑enabled by 2031[1].
From the RACQ Mobility Centre in Brisbane, 60 drivers will be assessed in real-time test track conditions while using ADAS technology, such as autonomous emergency braking (AEB) and lane keeping assist.
Head of the IAG Research Centre Shawn Ticehurst said this first-of-its-kind study will gather unique insights through observing Australian drivers while they’re operating ADAS safety features, and identify behavioural barriers or knowledge gaps which could be addressed through greater driver education.
